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Blizzard has just announced that they will be releasing a name change feature on the official StarCraft 2 website. This looks to be the first feature for Battle.net 2.0 that will involve micro-transactions eventually. They have a comparible feature already in World of Warcraft to change character names, leading to many players already expecting this feature before it was announced.

We wanted to let everyone know that in the near future we'll be allowing everyone a chance to change their chosen StarCraft II character name for free.

In some cases, people chose character names that don't represent their usual multiplayer nicknames, as they were unaware of how the character names were being used. It's important to us that everyone is represented by a name of their choosing in their multiplayer games, ladders, and on the forums and community site.

In addition, beyond this initial free name change, we’ll be launching a service similar to the one we offer for World of Warcraft which will allow additional character name changes for a fee. We'll announce more details on how the free name change and additional paid character name changes will be implemented in the near future.


As to how the free opportunity will be administered, only speculation exists right now. If they were to model it after World of Warcraft, it would involve a short 2-3 week time period where you can option to use your name change without fee. While it's likely that will be the case with StarCraft 2, only time will tell as the community waits for further details.

Source:
StarCraft 2 Website - Free Character Name Changes Coming Soon
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